![]() ![]() With Basecamp, everyone knows what to do, where things stand, and where to find things they need.Ĭopyright ©1999-2022 Basecamp. It combines all the tools teams need to get work done in a single, streamlined package. We made Basecamp using the principles in this book. Ian MacKaye, member of Fugazi and co-owner of Dischord Records Keep the bakery going because you’re making good food and people are happy. A Message Board for posting announcements and updates. Inside every Basecamp project you’ll find six core tools that will transform your business for the better: 1. My idea was: Enjoy baking, sell your bread, people like it, sell more. Trusted by hundreds of thousands of businesses worldwide, Basecamp is the saner, organized way to manage projects and communicate within your company. If your commitment doesn’t encompass a genuine passion for the work at hand, it becomes a void that is almost impossible to conceal, no matter how elaborately or attractively designed it is.Īmerican business at this point is really about developing an idea, making it profitable, selling it while it’s profitable and then getting out or diversifying. You probably need a more mature project tool for your workflow. They have really great mindshare and marketing - so many businesses who are really not well suited to using it for their projects are using it. This is true whether the design of a product delights you or leaves you cold in either case it’s difficult not to detect the emotional investment of the hands that built it.Įnthusiasm manifests itself readily of course, but indifference is equally indelible. Basecamp sucks if what you are working on is complex or has dependencies. In design, where meaning is often controversially subjective or painfully inscrutable, few things are more apparent and lucid than the presence of passion. Likewise, if you feel passionately about your app, it will come through in the final product. If you’re only working on it in order to cash out, it will show. If your app doesn’t excite you, something’s wrong. Keep it small and managable so you can actually enjoy the process. The less your app is a chore to build, the better it will be. ![]() Your passion - or lack of - will shine through
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